AdDuplex today released their monthly Windows Device Statistics Report, showing that Windows 10 Mobile is still struggling to attract adopters.
AdDuplex is a cross-promotion network specifically targeted at Windows Phone and Windows Store apps and games. We’ve reported on their reports in the past, with the last one showing that Windows Phone handset sales had hit an all-time low in some markets.
This new report goes into detail about fragmentation, namely which versions of the Windows 10 Mobile OS seem most popular. According to the results, only 14% of users are currently running the newest Microsoft OS, with 77.3% still using Windows Phone 8.1.
The reasons for this are confirmed when you look at which handsets are most popular. The Microsoft Lumia 535 still has the most share, with 12.3%. This device shipped out of the box with Windows Phone 8.1 Lumia Denim. Following closely behind is the Lumia 520, which shipped with the original Windows Phone 8.0 OS. The Lumia 640 is a close third and rising according to Adduplex, with the possibility that it will “overtake” the 520 by next month. As we know, the Lumia 640 is yet another handset which uses the Windows Phone 8.1 OS.
Windows 10 Mobile is dominated by older handsets
Newer devices which ship with Windows 10 Mobile out of the box include the Lumia 950, which went up one place to 25th, the Lumia 950XL, which jumped from 33rd to 31st and the budget Lumia 650, which went from 28th to 26th. It shows a clear lack of enthusiasm for any of the newer device launches, with Windows users still clinging to those bargain bucket handsets that enjoyed success during the 8.1 days.
There’s also the niggling issue with the update system, as some older devices are unable to get Windows 10 Mobile. This has caused further fragmentation issues, as a lot of the cheaper models which remain the most popular can’t run the new OS. All of this combined with a lack of interest from carriers to release the update, points to some more problems for Microsoft’s fleeting mobile division.
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