Tim Cook has been known to be outspoken against his competition, with the Apple CEO telling AllThingD’s Ina Fried at its recent iPhone event to get a “new phone” in reference to the Nokia Lumia 1020. Cook has taken yet another pop at Nokia, this time claiming that the company died due to its inability to innovate.
“I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die,” Cook told Bloomberg Businessweek.
When asked about Microsoft’s plans to buy Nokia’s devices business, Cook also had something to say about that. “Everybody is trying to adopt Apple’s strategy,” he said — with Microsoft now in control of both hardware or software.
Whether you disagree with Cook’s comments or not, it’s plain to see that Nokia has seen a gradual decline in its marketshare, with it failing to adopt a modern operating system soon enough.
Hardware wise, Nokia has always been a champion, but it couldn’t quite compete using the outdated Symbian software, which the company announced a transition from back in 2010.
Nokia will soon be a shell of itself, with Microsoft reportedly killing the Nokia brand on its smartphone lineup, spelling the end to years of Nokia smartphones — a category it helped to invent.
Source: Bloomberg Businessweek, The Verge
