Apple’s iPhone 5s has outsold the iPhone 5c by three to one in the UK since the devices were released on September 20.
This is according to figures from consumer behaviour analysis firm Kantar Worldpanel ComTech, which also found that the new Apple devices have not been as successful in boosting the manufacturer’s market share as the iPhone 5.
Apple’s market share in the UK now stands at 28.7 per cent, down four per cent from October last year.
Android manufacturers (which include Samsung, Sony and HTC) now hold 55.6 per cent of the market, up from 54 per cent in October 2012.
Windows Phone ‘ which features on handsets including the Nokia Lumia 925 and Lumia 1020 ‘ has significantly increased its market share in the UK, from 4.6 per cent last year to 11.9 per cent.
Kantar said, however, that the iPhone 5c, which is cheaper than the iPhone 5s, has helped “bring a broader audience to Apple”.
Almost half of iPhone 5c owners switched from competitor brands, particularly Samsung and LG, compared with 80 per cent of 5s owners who upgraded from a previous iPhone model.
Some 42 per cent of iPhone 5c owners earn less than $49,000 ( £30,000) compared with just 21 per cent for iPhone 5s. iPhone 5c customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5s.
Kantar Worldpanel ComTech strategic insight director Dominic Sunnebo said: “In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month.
“Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C.”