Although advertising helps to make most of the online services we use free, few would argue that they can be incredibly annoying.
Ad-blocker continues to be a controversial method of blocking them and you could soon see it on iOS 9 in the future. Apple are allowing native ad-blocking support in their newly updated Safari browser, which could put third-party extensions such as Adblock Plus in trouble.
Adblock Plus head of operations Ben Williams said, “So far very little is known about content blocking extensions, available in Safari 9 and iOS 9.”
“We look nervously at how powerful their block lists will be.”
While Apple hasn’t made a big deal over the feature – tucking it away in a dark corner of their website, it will no doubt be a big hit with the consumer crowd. If the block list actually exceeded that of Adblock Plus, there could be some big shakeups for the popular donationware service.
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