UMi London: a handset named after British capital

Thomas Wellburn
July 4, 2016

UMi has decided to name its latest handset after the British capital, the UMi London.

The small Chinese smartphone manufacturer has been pretty busy recently, travelling around London and promoting their products. The UMi London seems to be the culmination of all this, with a name that carries the weight of the British Capital on its shoulders.

Available in international markets now for just $69.99 (£52.67), the main selling point of the device is a resistant Dual IPS display called DG Twin Shield technology. While we can’t say if it will live up to the same level of abuse as the critically acclaimed Motorola Moto X Force, we can probably assume that it will still be a damn sight more durable than traditional screens.

UMi London is premium styling on a budget

UMi London

Aesthetically, it has a full aluminium unibody with curved edges along the back, much like the Samsung Galaxy S7. For a device that costs so little, it seems that UMi has prioritised the design, an area that seems to be a key selling point in Asian markets.

In terms of general hardware, this is definitely a budget device underneath. The panel is a 1280 x 720 Sharp display and the processor is a 1.3 GHz MediaTek MT6580, roughly comparable to the Snapdragon 410. RAM is a low 1GB and internal storage is only 8GB, though this can be expanded via microSD. The handset runs on Android Marshmallow 6.0 directly out of the box and comes with a 2,050mAh battery, which isn’t too shabby for a budget smartphone. There’s also dual-sim capability, which we always like to see for business users who don’t fancy carrying around two handsets.

The UMi London smartphone will be available in three color options – white, black, and gold.

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