The Netflix of Bollywood, BoxTV plans aggressive UK expansion

Saqib Shah

February 26, 2014

In a bid to increase its footprint in the UK, Indian film and TV streaming service BoxTV has enabled mobile payments for its subscribers in the region.

This means that from now onwards, customers of Virgin Mobile, Vodafone, Orange, T-Mobile, 3 and O2 in the UK will be able to purchase BoxTV mobile packs online or through BoxTV’s Android app and charge the payment to their phone bills, with the help of BoxTV’s mobile billing partner Fortumo.

The feature has been available in India since last October.

BoxTV has more than 14,000 hours of content – primarily Bollywood and South Asian TV content – in nine languages for customers outside India.

The service currently claims more than half a million registered users worldwide and has plans to “aggressively” expand in the coming months.

Source: The Next Web

About the Author

Saqib Shah

Tech/gaming journalist for What Mobile magazine and website. Interests include film, digital media and foreign affairs.

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