Instagram expanding in-app ads to UK, Australia and Canada

Saqib Shah
June 10, 2014

Following last week’s major update to the photo-sharing app Instagram, the company has announced that it is rolling out integrated in-app ads to users across the UK, Canada and Australia.

Consequently, targeted advertisements will now appear on users’ feeds for those located in these countries.

The Facebook-owned app already rolled out the in-app ads functionality to its service in the US last year. It began selling ads across the pond in November 2013, limiting access to a small group of advertisers.

With 200 million users, Instagram is following Facebook’s tried and tested tradition of not bombarding its users with advertisements in an effort to monetise its service.

Currently, ads appearing on the US version of the app include promos for brands such as Adidas, General Electric and Levi’s.

Since its launch, Instagram’s users have shared 20 billion photos, and now upload an average of 60 million pictures per day.

Instagram had the following to say about its decision in a company blog post:

“The results for advertisers have been positive-and in some cases, well above the ad industry’s average for performance. We’re excited to build on this momentum, and in the coming months we will extend the same level of care and consideration as we introduce ads on Instagram to our global community.”


About the Author

Saqib Shah

Tech/gaming journalist for What Mobile magazine and website. Interests include film, digital media and foreign affairs.

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