The True Zoom MotoMod is Hasselblad’s addition to Lenovo’s expanding peripheral ecosystem, finally announced at IFA 2016.
Hasselblad has been rumoured for a while to drop a camera peripheral on users of the Moto Z range. It can attach magnetically to the back of the Moto Z, Moto Z Force and newly announced Moto Z Play. While ‘Zoom’ may be in the name, it is something of a taboo to actually use zoom in the photography world, unless sacrificing quality is absolutely necessary.
The True Zoom MotoMod features optical zoom, a technology that retains quality better than the digital zoom on all popular flagships this year. A few smartphones employ optical zoom without a peripheral, prime example being the Asus Zenfone Zoom. Smartphone manufacturers prefer to make their devices as slim as possible, the optics would make camera humps pack a lot of junk.
What’s really interesting about the True Zoom, is it doesn’t actually use the smartphone camera. It is effectively a separate camera. But of course you need a Moto Z line phone to make it work, as it doesn’t carry some core components that make machines work. Power supply for example.
It has a 12-megapixel sensor built into it, fewer than the Moto Z (13MP), even fewer than the Moto Z Force (21MP). As for the lens it measures up at 25-250mm.
Hasselblad has also built in Xenon flash, which will outshine the dual-LED currently in Lenovo’s flagship devices.
It will retail for £199 and set to launch some time in September.
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