Hasselblad finally shows off True Zoom MotoMod

Manny Pham
September 2, 2016

The True Zoom MotoMod is Hasselblad’s addition to Lenovo’s expanding peripheral ecosystem, finally announced at IFA 2016. 

Hasselblad has been rumoured for a while to drop a camera peripheral on users of the Moto Z range. It can attach magnetically to the back of the Moto Z, Moto Z Force and newly announced Moto Z Play. While ‘Zoom’ may be in the name, it is something of a taboo to actually use zoom in the photography world, unless sacrificing quality is absolutely necessary.

The True Zoom MotoMod features optical zoom, a technology that retains quality better than the digital zoom on all popular flagships this year. A few smartphones employ optical zoom without a peripheral, prime example being the Asus Zenfone Zoom. Smartphone manufacturers prefer to make their devices as slim as possible, the optics would make camera humps pack a lot of junk.

The True Zoom MotoMod

true zoom motomod

What’s really interesting about the True Zoom, is it doesn’t actually use the smartphone camera. It is effectively a separate camera. But of course you need a Moto Z line phone to make it work, as it doesn’t carry some core components that make machines work. Power supply for example.

It has a 12-megapixel sensor built into it, fewer than the Moto Z (13MP), even fewer than the Moto Z Force (21MP). As for the lens it measures up at 25-250mm.

Hasselblad has also built in Xenon flash, which will outshine the dual-LED currently in Lenovo’s flagship devices.

It will retail for £199 and set to launch some time in September.

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