Contrary to rumours about the new Nexus devices, CEO Sundar Pichai has said at Code Conference, Google are not planning on making its own devices.
Anticipating a Google manufactured phone? Well you’re going to have to calm down because Google has confirmed they will continue working with third-party manufacturers to produce mobile devices. Meaning the Nexus 7P and 6X will be in the hands of another, as usual.
Pichai was questioned about Google manufacturing their own smartphones at Code Conference, for release next year. Pichai replied Google will continue to work with OEMs (Original Equipment Manufacturers) to produce the next line of Nexus phones.
Pichai promises more investments will be made to the Nexus lines and they will “put a lot more thought into our Nexus devices.” Google will be aiming to “push the devices forward,” particularly with design and software.
“There’s more software innovations to be had,” he said. With more promises of “thoughtfully add more features into Nexus phones.”
As for the design on the new Nexus devices, Pichai said Google will “be more opinionated about the design of the phones.”
Remember Project Ara?
We know Google has the capabilities to manufacture their own devices, after updating the world on Project Ara at Google I/O 2016. Project Ara is Google’s new modular smartphone concept, which is due out next year. The Project Ara device will allow users to swap out parts for a customised device to suit their needs.
Currently rumours are pointing to HTC taking the Nexus reins again, it will be the second time the Taiwanese company takes over, since the first Nexus device, the Nexus One. The HTC 10 has proven to be “a massive return to form,” we were thoroughly impressed with it. If the rumours prove true, the Nexus 7P is in good hands.
Perhaps Google will be taking the Nexus reins in future, to attain the optimisation iPhone users enjoy currently. For now OEMs can relax as Google still value them.
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