Google has run into a bit of trouble regarding antitrust policies in the EU, regarding the company’s promoted links when using the world-famous search engine.
A case has been held in which the company was pressed to come up with an alternative solution to the feature. Originally Google had come up with a solution that separated those links from native search results, but the EU has again asked the company to try a little bit harder in this regard. Apparently it’s done just that.
Today European competition commissioner Joaquin Almunia revealed that Google had indeed improved upon its original proposal. “We have reached a key moment in this case,” he said to lawmakers in the European Parliament. “Now with the significant improvements on the table I think we have the possibility to work again.”
Details on what the company has actually done to improve its proposals aren’t public right now.
The three-year case initially rose over the notion that Google had be promoting certain clients links while burying their rivals further down in searches. The case has widely been pursued by a group by the name of FairSearch, which includes the likes of Microsoft and Nokia. Apparently a decision on if this new proposal is accepted or not will be made in the spring of next year.
Source: The Verge
