Flappy Bird beats Instagram and Minecraft as kids’ favourite app

Saqib Shah
March 28, 2014

It seems that the cult of Flappy bird also includes children.

The impact of the hugely popular mobile game is shown in a study conducted by marketing firm SuperAwesome, which in March asked 881 British children between the ages of six and 18 what their favourite apps were.

80% of the children surveyed chose Flappy Bird as one of their favourite apps, dwarfing most of the other apps and games on the list.

While Flappy Bird was no longer available to download in March, the game could still be played by anyone who had downloaded it for their iOS or Android device.

Aside from the endless runner (or flapper?), Instagram, Minecraft, YouTube, Facebook and SnapChat are the biggest draw for children, with Twitter and games Clash of Clans and Subway Surfers at the next level down in popularity.

SuperAwesome’s research also found that 70% of children surveyed use YouTube to watch video on demand, ahead of the 32% using BBC iPlayer, 17% watching Netflix, 13% on LoveFilm and 11% watching videos on their Xbox or PlayStation consoles.

When asked, 42% of 8-16 year-olds said they see YouTube as “the future of TV”, while 26% cited Netflix. Meanwhile, 26% of 8-14 year-olds said they had written code in some form.

Here’s the company’s word cloud of the results:

kids' app study wordcloud

As you can see, Flappy Bird dominates this particular image. As a result the SuperAwesome also created an alternative word cloud that excluded Flappy Bird in order to give the other brands a better portrait of where they stand:

kids' apps word cloud 2


Luckily for all the Flappy Bird fans out there – and there’s obviously a lot of you – the game’s creator recently mentioned that the beloved title may soon be resurfacing.


About the Author

Saqib Shah

Tech/gaming journalist for What Mobile magazine and website. Interests include film, digital media and foreign affairs.

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