Cortana will be different depending on where you live

Alex Yau

July 21, 2015

The new version of Cortana launching alongside Windows 10 will be able to understand local language, speech patterns and the ‘local personality’ of each market.

A blog post by Microsoft reads: “Cortana understands how highly the UK values self-deprecating humor. Dryness and irony are traits that filter subtly into her personality, and she uses playful sarcasm in her responses if she senses you’re fooling around.”

Microsoft added: “We craft Cortana’s local personality based on insights about each culture while at the same time staying true to the foundational principles that are universal to all markets: Cortana is positive, confident, intelligent and transparent.”

The new update will launch in the US, UK, China, France Italy, Germany and Spain on July 29 alongside Windows 10. Australian customers signed up to the Windows Insider Program will also get the update.

For more on Microsoft, visit What Mobile’s dedicated Microsoft page.

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Alex Yau

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