Apple wants to use its golden touch in China

Alex Yau

June 24, 2015

Apple is absolutely determined to make it big in China. Chief Executive Tim Cook has explained how the mobile phone giant is carefully considering tastes and trends in China.

The brand offered customers in China a golden-coloured version of the iPhone 6 because of the colour’s popularity in China.

Tim Cook toured China last month and visited the world’s largest Apple store in Hangzhou.

The company’s second-largest market is Greater China, which includes Taiwan and Hong Kong, and the company is focused on expanding its market share there and competing against local manufacturers.

For more on Apple, visit What Mobile’s dedicated Apple page.

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Alex Yau

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