It seems oh so obvious, but app trailers have been absent from the iOS App Store throughout its long existence. While Google Play has enjoyed trailers among its selection of screenshots, Apple’s offering has remained static.
That seems to have changed as of today. MacStories has noticed the first App Store video clip pop up in the UK. It sits in the featured section, and shows us the free app Clumsy Ninja in action. This could just be a one-off, but we’d like to see Apple catch up with its rival in this way, especially given the amount of iOS-exclusive apps we’re still seeing. App trailers are a no-brainer, really.