Alcatel IDOL 4 BOOM Taxi is a portable VR booth

Thomas Wellburn
August 4, 2016

Alcatel IDOL 4 BOOM Taxi is a new campaign showcasing the power of virtual reality across the UK… all in the back of a taxi.

Alcatel is embarking on a roadshow marketing campaign where people can get a fresh taste of VR. The demo suite is installed in the back of a Hackney Carriage and will provide people with a hands-on demonstration using the IDOL 4. This will be combined with 360 sound and additional visuals to create a more ‘unique’ experience.

Alcatel IDOL 4 BOOM Taxi takes you on a special journey

The virtual reality experience will visit various mobile retailers before embarking on a tour of various spots within the UK. Here’s the line-up of where the BOOM Taxi will be visiting between August and September:

Summer in the City, London: 12th – 14th August

Glass Butter Beach Festival, North Wales: 18th – 21st August

Trafford Centre, Manchester: 10th – 11th September

Dundrum Shopping Centre, Dublin: 17th & 18th September

To join in on the campaign, use the hashtag #BoomMeUp on social media. There will also be the opportunity to get a selfie inside the taxi, which puts you in with a chance to win an Alcatel IDOL 4 handset.

For more news, visit What Mobile’s dedicated news page


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