£200 price tag for the iPhone 5C

Alan O'Doherty
August 14, 2013

The much-rumoured iPhone Light (or iPhone 5C as it’s now being called) has been tipped to launch with a £200 price tag according to leak published by AppleInsider.

The £200 price tag for the iPhone 5C was suggested by Gene Munster of US investment bank Piper Jaffray in a note to Apple investors. The lower cost of the device is justified by scaled back features like the absence of Siri and the plastic casing (as opposed to the aluminium Apple use on their other handsets).

According to AppleInsider Munster has suggested that it ‘may make sense’ for Apple to discontinue the iPhone 4S model, a potentially risky move given the popularity of the 4S and the role it has played in sustaining Apple’s high sales. However, dropping the handset would make the Apple lineup consistent, with a regular screen size and design among models like the iPhone 5C and 5S.

Munster also warns that ‘cannibalization’ of the iPhone 5C (existing iPhone owners buying the device) could be as low as 25%, citing the plastic casing of the device as putting potential customers off.

Here’s hoping we get confirmation on pricing on September 10th when Apple are rumoured to be making an announcement on the new iPhone lineup.

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