Apple has snatched the world’s most valuable brand crown from Coca-Cola, who has held the accolade for 13 years. It wasn’t just Apple riding the co-tails of the boom in technology industry in recently, with Google also taking second place — putting the list’s previous winner Coca-Cola in third position.
Coca-Cola was the only non-tech brand to make it into the top 5 of the 2013 “Interbrand’s Best Global Brands report,” with IBM and Microsoft coming in fourth and fifth respectively. Samsung also made its way into the list coming a respectable eighth, a position previously held by Intel.
The report doesn’t just take into account the valuation of the company, with Apple in a constant duel with ExxonMobil for this accolade, but it uses factors such as customer loyalty, financial performance, and the role the brand plays in a purchasing decision.
Apple’s valuation was pegged at $98.3 billion, whilst Google was just $5 billion behind at $93.3 billion, and Coca-Cola was lagging in the rear with just $79.2 billion.
Coca-Cola isn’t sour about the affair though, with the company’s group director for digital communications and social media taking to Twitter to congratulate both Apple and Google.
It wasn’t a good year for all technology companies though, with Blackberry leaving the list since last year, and Nokia going from 19th to 57th.
