Vodafone customers adopting 4G at same rate as EE customers

Vodafone has had its 4G service for around seven weeks now, and it’s expanded the service to several towns since — but now it’s ready to share figures as to how many of its customers are adopting the service,

According to the company it has seen 100,000 customers adopt its Ultrafast 4G network since launching at the end of August, averaging at around 15,000 a week, roughly the amount of EE’s 4G adoption — despite launching much earlier than the other networks.

O2 has yet to announce official figures on 4G adoption, but at Telefonica’s Lumia 1020 launch event in London, the company’s Director of Global Marketing, Marieta Rivero, said that she sees customers adopting 4G at a faster rate than those who adopted 3G — despite the extra cost involved.