Chinese smartphone manufacturer UMi subjected their newest London handset to a 100ft drop test to show its rugged durability.
UMi has been on a roll recently with plenty of interesting marketing videos demonstrating their new London handset. The latest in their range sees the manufacturer dropping the smartphone from an office window – at a height they claim is 100ft.
Okay, so the device is in a protective case when they drop it but this is still an impressive test nonetheless. UMi actually ship a specially designed rugged case for the handset that you can purchase separately on top of the phone and it seems to work quite well.
When the London was thrown from the window, it pretty much remains intact aside from a cracked screen. The phone itself still appears to function perfectly fine, though eagle-eyed YouTube commentators have claimed that the jump cuts question the legitimacy of the video.
In terms of general hardware, the UMi London is a budget device that costs just $49.99 (£37.71), yet the hardware and design seem to defy expectations. The panel is a 1280 x 720 Sharp display and the processor is a 1.3 GHz MediaTek MT6580, roughly comparable to the Snapdragon 410. RAM is a low 1GB and internal storage is only 8GB, though this can be expanded via microSD. The handset runs on Android Marshmallow 6.0 directly out of the box and comes with a 2,050mAh battery, which isn’t too shabby for a budget smartphone.
Watched the video? Let us know what you think!
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