Truecaller and Huawei are partnering in a deal that will see future Huawei devices pre-installed with the Truecaller call app.
In case you didn’t know, Truecaller is an app that replaces your built-in caller app, offering better a better spam calling filter. The app is available on Android, iOS and Windows Phone. Speaking to TechCrunch, the caller app has been downloaded 250 million times across all three platforms.
The first device to have the app pre-installed is the freshly announced Honor 8, it will launch in September, however if you’re not feeling the Honor 8, future Huawei devices will feature the app. Confirmed territories to receive Truecaller on Huawei devices are: the US, Middle East, North Africa, South East Asia and India. Strangely, Huawei’s biggest market China is not on the list, neither is the UK.
Both companies confirmed there is no financial gain from either side directly, but is more of a strategic move to raise both companies in profile. This isn’t the first time Truecaller secured a deal to be pre-loaded on devices, having agreed deals with the likes of LG, Blu and Lenovo in the past.
Truecaller’s True calling
Truecaller can of course be downloaded right now, unlike traditional caller apps, a social element is present. Users can link Twitter and Facebook, which will bring up your friends faces on their numbers. The standout feature is the blacklist, a simple list where you compile all of those telemarketers you’ve figuratively killed, in your head.
It’s all good news for Honor, with the Huawei sister brand selling more than 60 million units since it began in 2013. Honor is continuing to expand as it saw international numbers increase from 1.5 million to six million last year, after expanding past 74 markets.
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