We’ve seen some pretty silly luxury devices in recent years. Gold-plated smartphones are certainly nothing new, and the sad fact of the matter is that if you were the sort of person who could afford to buy one, you probably already would have. If you’re a luxury goods company aiming to sell something as run-of-the-mill as a smartphone made of gold, you need to have something that will make it really stand out.
Try this on for size, then: the Caviar Supremo Putin iPhone 5s, which bears an engraving of Russian Premier Vladimir Putin on the back face. Yep. It also bears the Russian coat of arms and the first line of the national anthem for good measure. It’s probably the most patriotic handset in history, and you can buy one for just Ã¢½175,000 – that’s £2,500 to you.
Pretty much the entire handset is customised, with the traditionally silver band running around the edge of the frame now anodised black metal, with yet more engraving. You get a unique device number carved on there too, just so you know for sure that it’s the real deal. It even arrives in a wooden box lined with black velvet. Oh, and it’s the 64GB version of the iPhone 5s, so you know you’re getting your money’s worth… right?
Weirdly, Caviar, the company behind the device, is actually Italian and not Russian – so don’t worry, there’s still hope for a David Cameron edition.