Nation’s data tribes revealed by Sky Mobile

Saf Malik
April 12, 2021

Brits’ mobile data usage has changed over the last 12 months

Sky Mobile has today revealed how Brits’ mobile data usage has changed over the last 12 months. 

As restrictions begin to ease, the study of 2,000 British adults found that almost half (46 per cent) of Brits admit to increasing their smartphone usage recently, with having free time (53 per cent) or simply being bored (53 per cent) as main drivers for enhanced data usage. 

The rise in data usage has seen a switch in the type of data Brits are now consuming. Entertainment streaming sites have captured the nation’s attention, with 82 per cent of those who use the services turning more to virtual entertainment in their free time.

18 per cent of users are turning more to connector services such as WhatsApp and FaceTime to keep in touch with loved ones. 77 per cent of people have now embraced a new love of home cooking as they look to apps and websites to cook along to.

46 per cent are using dating apps and online services while 45 per cent are using digital retail services which peak in the evenings according to the survey.

Sky Mobile managing director Paul Sweeney said: “No matter, which data tribe you fall into, Sky Mobile makes it easier for customers to save money.

“Whether you’re still at home or back out exploring, we roll your spare data so you can choose what you want to do with it.’’


Sky Mobile

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