Men spend two days longer choosing a phone than women according to Uswitch

Research also reflected consumers desire to upgrade to 5G 

Research from Uswitch.com has indicated that men spend around two days longer choosing a new mobile phone than women.

The research revealed that on average men take seven days and 19 hours choosing a handset, compared to women who spend five days and 17 hours doing so.

There is also a generational divide, with over-55s taking just five days picking a phone, while younger consumers spend seven days and 19 hours.

The research also suggested that consumers find it easier to choose a place to live than selecting the right mobile phone.

Almost half of renters (49 per cent) spend more time picking their phone than they do choosing their home. Those renting their property with a partner or friends take an average of six days and seven hours to choose their home, while consumers spent six days and seventeen hours selecting which handset was correct for them.

Nearly two-thirds (49 per cent) of renters surveyed managed to pick their home within two days but fewer (61 per cent) were able to pick a mobile phone in that time.

The research also found that one in ten people (10 per cent) currently have a 5G device while 16 per cent plan to upgrade to a 5G phone this year. This means almost 13 million people could have a 5G smartphone by the end of the year.

Uswitch.com telecoms expert Ru Bhika said: “Choosing a new mobile phone is not something that men take lightly, spending two days longer than women picking their next device.

“However, when it comes to choosing a place to live, men are more cavalier, taking half a day less time than women to pick a home to rent.

“The fact that some people put more thought into choosing a phone than their home shows just how important these devices are to us. And with top-tier smartphones costing over a grand, it is right that people are taking their time in deciding which offers the best value for money.

“Getting a longer-lasting battery and 5G are two of the most important things to consumers when they look to upgrade their phones, with more than seven million people saying they plan to get a 5G phone this year.

“Remember that upgrading to a 5G phone doesn’t guarantee you 5G speeds, so check coverage maps for your area or talk to your provider before making the commitment.”

The full findings can be found here: https://www.uswitch.com/mobiles/news/2020/10/how-long-does-it-take-to-find-the-perfect-phone/

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