The Co-operative Group is launching its first pay-as-you-go (PAYG) sim card in the spring.
According to The Co-operative, the service will offer competitive rates , transparent pricing and extensive UK coverage.
It will be made available in conjunction with The Phone Co-op, the only co-operative telecommunications supplier in the UK, with further details to be announced on the launch date.
“We are delighted to be working with The Phone Co-op to offer one of the most transparent and competitive packages, which will challenge the industry with a more equitable charging structure,” stated Steve Murrells, Chief Executive Retail, The Co-operative Group.
The Co-operative Mobile PAYG Sim card will be available across the country in 2,800 Co-operative stores, as well as participating stores in the Co-operative Retail Trading Group. Customers will also be able to order it by phone and online from The Phone Co-op.
Earlier this month, The Phone Co-op announced that its mobile business had witnessed incredible growth in its last financial year to August 2013, with profits up by 31% on the previous year to £555,000.