Apple Watch rush takes Apple’s online store offline

Alex Yau
April 10, 2015

The demand for the Apple Watch has been so high that it even managed to take Apple’s online store offline last night (April 9).

Apple began taking preorders for the smart wearable today (April 10) and, as expected, the demand has been incredibly high. So high that Apple’s online store went offline ahead of the preorder rush.

The demand is unsurprising. This is the first new product Apple has launched since the iPad in 2010. You won’t be able to walk into an Apple Store to purchase the wearable, however. Orders can only be made through a reservation system that’s limited to online customers only.

Angela Ahrendts, Apple’s senior vice president of retail and online stores, said.

“We expect that strong customer demand will exceed our supply at launch. To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”

The Apple Watch will cost between £299 and £13,500 when it officially goes on sale on April 24. Customers can now purchase two watches each via Apple’s online store, which dispels rumours suggesting that customers could only purchase one device each.

Apple Watch specs

The device is available in either 42mm or 38mm sizes. It also comes in three designs; the aluminium-cased Apple Watch Sport, stainless-steel-cased Apple Watch and the 18-karat-gold-cased Apple Watch Edition. Customers have a choice of silver or space gray colours for the aluminium watch. The stainless-steel Apple Watch comes in space black or its namesake colour, whilst the Apple Watch Edition comes in either 18-karat yellow gold or 18-karat rose gold.

For more on the Apple Watch, visit What Mobile’s Apple Watch preview page. 



About the Author

Share this article