Despite recent reports of its delay, analysts are still predicting big things for Apple’s upcoming first wearable; the iWatch.
This time its Morgan Stanley – who usually keeps its Apple predictions on the conservative side of the scale – claiming that the iWatch will follow the retail trajectory of the iPhone and iPad.
Consequently, if it does emulate the success of those two revolutionary products, the iWatch could end up shipping between 30-60 million units in its first year and add an estimated $9 billion in revenue to the firm’s bottom line.
Speaking to Fortune, Morgan Stanley exec Katy Huberty states that the brand loyalty that consumers have with Apple – due to their integrated UI and connected devices – will only fuel the desirability attached to its newest product.
This so-called “halo-effect” – and not so much the state of the smartwatch market – will be the determining factor in the success of the iWatch, according to Huberty.
The Apple iWatch is rumoured to go into mass production in November with no confirmed release date, so we’ll have to wait a bit longer to see if Huberty (and Morgan Stanley) turn out to be right.
What do you think of the Apple iWatch’s chances of success? Will you be buying one? Let us know in the comments section below.