Apple will unveil the iPhone 6 at an event it is hosting on September 9, according to media reports.
The firm has scheduled a “big” media event in relation to its latest smartphone next month and judging by past releases, it could be on sale from as early as 19 September. However, it is not known whether the tech giant will also use the event to launch its highly anticipated wearable, the iWatch (or iTime).
Apple traditionally launches its iPhones in September, with the iPhone 6 being the ninth model.
The firm has launched an iPhone every year since 2007, selling more than 500 million units of the device.
The iPhone 6 is expected to be released in 4.7-inch and 5.5-inch variants, with the smaller of the two made available first.
Like its predecessor the iPhone 5s, it is likely to come in silver, gold and grey but will be powered by the new iOS 8 platform, which Apple unveiled at its worldwide developers conference in June.
Additional rumoured specs include a 1080 x 1920 pixels resolution on the 4.7 inch version, a width of just 5.5 mm (making it the slimmest iPhone yet), a sapphire crystal display, a 13 MP rear-camera and a more responsive fingerprint sensor.
The new OS will enable users to monitor their health and fitness via HealthKit, as well as control home appliances and other connected devices through Apple’s connected home framework; HomeKit.
Last month Apple reported profits between April and June had risen 12 per cent year-on-year to £4.5 billion, with iPhone sales up yearly by 13 per cent to 35.2 million units.