Apps are big business. No, wait, hold the slow clap, we have some figures on app revenues in 2013 for you.
IHS has reported that app business will be worth $15.5 billion by the end of the year. Specifically, that’s how much money will have actually been spent on or in them. Some 85 percent of that belongs to the iOS and Android operating systems, and the developers that put the content on the respective stores.
Interestingly enough the business nature of app’s has also shifted. It’s now thought that 80 percent of total app revenues stems from freemium products. In other words, titles like Candy Crush Saga in which you can buy power ups and other things to help boost progress.
IHS researchers sated: “Games count for the vast majority of revenue for Google and Apples stores” say the analysts. “Maybe two or three years ago, you would pay $1 or $2 for a game, but there was no opportunity for them to charge you more. Now they give it to you for free, then keep charging you for additional features.”
Ad revenue from apps also totalled $6 billion. Any way you look at it, apps flourishing.
Source: The Telegraph
