4G is the fastest adopted mobile technology ever, says new report

Saqib Shah
April 15, 2014

With 250 million 4G phones sold globally in 2013 and sales set to double in 2014, 4G is being adopted by consumers faster than any other previous telecommunications technology.

This is according to the new annual mobile phone forecast by telecoms and media analysts CCS Insight.

Additionally, global 4G phone sales are expected to rise to 1 billion in 2017, and will account for over half of the 2.3 billion mobile phones sold worldwide in 2018.

The Chinese market is one of the major drivers of this growth.

Licences to operate 4G networks in China were only granted to mobile operators in December 2013, yet pre-orders for new handsets by mobile operators indicate that 38% of mobiles sold in China in 2014 will support 4G technology.

The other driver of global 4G adoption is the rapid fall in the price of 4G-enabled handsets and service plans in developed markets in the West.

CCS Insight expects the cost of 4G phones to fall below ‚¬100 in the second half of 2014 and most network operators to remove any premium for using 4G services by the end of the year.

Marina Koytcheva, director of forecasting at CCS Insight said: “After seeing tremendous growth in smartphone adoption over the past two years, China will become the largest market for 4G-enabled phones as soon as 2014.”

The forecast projects Android’s dominance to continue unabated. Google’s operating system accounted for 79% of the 1 billion smartphones sold in 2013.

Meanwhile, Apple is expected to gain ground in emerging markets as opposed to developed markets, where it already has a significant market share.

The forecast claims that sales of Apple’s iPhones will continue to grow but the manufacturer’s future success will hinge on the reception of its new flagship smartphone, the iPhone 6.

Despite Microsoft’s somewhat disappointing share of the mobile market in 2013, CCS Insight’s outlook for Windows Phone is positive.

“Abolishing the licence fee for Windows devices with screens under nine inches and updating the software to work on lower-cost hardware will enable Microsoft to compete at new low price points, down to $120,” said Marina Koytcheva, Director of Forecasting at CCS Insight.

About the Author

Saqib Shah

Tech/gaming journalist for What Mobile magazine and website. Interests include film, digital media and foreign affairs.

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