What Factors Define Mobile-Friendly E-Commerce Solutions?

Larisa Wong
September 12, 2019

Thanks to the advent of cutting-edge models such as the iPhone X and the Galaxy Note 10, more consumers are employing their devices to purchase goods and services than ever before. Let us also not forget that 5G connectivity is just around the corner for the majority of UK residents. These advancements have forced businesses to rethink their traditional marketing strategies in order to effectively target on-the-go shoppers. One of the best ways in which this can be accomplished is through the use of mobile-friendly software. Just what makes a program “mobile-friendly” and are there any features to look for in a quality provider? Whether you are an avid online shopper or you own a small online business, these questions are equally relevant.

All About Adaptability

The main principle behind mobile-responsive website design is actually quite simple. All images, text and graphics will appear exactly the same on a smartphone as they would when being accessed from a traditional laptop. However, this is often easier said than done; particularly if a website is associated with highly detailed graphics or it is laden with multimedia content.

Site owners and IT professionals will have to ensure that all images can be expanded without losing their inherent clarity. Content within a page must be modified so that the user can scroll back and forth; making it much easier to read. Hyperlinks must be clearly displayed and easy to navigate. On a final note, many websites will curtail the amount of text they present in favour of images and infographics. This makes perfect sense when we consider the fact that the majority of users do not wish to read blocks of text on a relatively small smartphone screen (even when referring to newer models such as the note 10). In other words, many changes will need to take place behind the scenes.

Qualities of a Worthwhile E-Commerce Provider

Most e-commerce platforms offer a mobile-friendly edge as a standard portion of their existing utilities and tools. Still, some are easier to work with than others. Major names such as Magento Enterprise have traditionally led the way in terms of functionality and the amount of resources present. However, certain businesses have been searching for Magento Enterprise alternative which is able to more readily adapt as their operations grow. This is why it is prudent to perform a significant amount of research in order to determine whether or not these features are present:

  • The ability to handle high-definition images and 4K media content.
  • Pages which can be customised around the image and style of the brand in question.
  • Secure and transparent payment gateways.
  • Technical service solutions available 24 hours a day and seven days a week.

It is estimated that over five billion consumers now possess some type of mobile phone. This is why making the most appropriate changes today will help to guarantee that businesses of all sizes are able to effectively present their services to the general public.

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