Why Tracking Customer Lifetime Value Is Key to Monetizing Apps
Getting an install base is the first step in Monetizing your application… but to be truly successful, you need to learn the value of the customer. The investment you’ve made in marketing is paying off, with new traffic pouring in and new installs at an all-time high. Your cost-per-install’CPI’is beating even your most optimistic projections […]
Features - Shawn Parrotte
April 11, 2017