Facebook is one of the biggest social media platforms for marketers. Although many social networking sites have entered into the competitive digital industry of marketing and socializing, Facebook still stands as the leading social network. With millions of daily users, Facebook has provided an excellent platform for business owners to attract customers towards their brands.
The platform provides an opportunity for brand owners to market their products and attract customers based on targeted marketing. It is even easier to target local customers by setting up a Facebook page. Although digital marketing has evolved, yet Facebook remains the prime source to attract masses.
A business presence on Facebook can help you in multiple ways:
Although Facebook business pages are very useful in attracting consumers, it is essential to follow specific guidelines to attract customers towards your business.
Following are a few steps that you can follow to set up a Facebook business page to attract customers:
The first step is to set up a business page on Facebook by selecting the ‘Business or Brand’ category. Upon selection, you are asked to choose a category for your business type. We recommend that you select the category that is most relevant to your business. If your brand category is not present in the options, you can simply choose the closest generic one like “E-commerce.”
Choosing a relevant business category increases the visibility of your brand. It increases the probability that your brand’s name will appear in your target audience’s search query.
For instance, if you own a clothing company and have chosen the relevant category such as online clothing retailers, then there is a higher chance that your brand will pop up when your customer searches for a clothing shop near me.
The next step is to put visuals to your page. To confirm your brand’s authenticity, it is recommended that you put up official images of your brand. These can be your logo, graphics from the latest advertisement campaign, or graphics designed specifically for Social Media.
Profile and Cover photos are perhaps the most eye-catching detail of your Facebook business page. Photos play an important role in introducing the brand, showing its personality, and attracting the customers. Therefore, choose your profile and cover pot carefully.
Keep in mind that Facebook profile picture dimensions are 180×180 pixels, and cover photo dimensions are 820×312. It is advised that you put high-resolution graphics on your business page for maximum impact.
Now that you are done uploading graphics, you have to select a username for your Facebook page.
Your business name is the most appropriate username for your business. For example, if your business name is Carpet Cleaning Bromley, then your username can be @CarpetcleaningBromley.
Along with the name, you must also select your page’s URL; it’s best if the URL matches the brand name. In case the name is too lengthy or not available, you can choose something related to your brand’s name.
Do not keep separate names for all your social media handles and keep the names small and precise, so it is easier to remember. You may add a suffix to define your business in the username if it looks really short.
Now you have to select an appropriate template and relevant tabs that will appear on your business page. Facebook provides multiple options, and you can choose the ones that you want to show. These tabs offer users an easy walkthrough to your business page. The list of tabs includes photos, reviews, menu, videos, etc.
You can easily choose templates by selecting settings > Edit Page Info > Template and Tabs.
You can choose from a varied list of tabs, including photos, menus, shop, offers, and review, among others. For example, for a restaurant business, it would be wise to put the menu on the bar so that the customer can get easy access to your menu.
Facebook has made traffic funnel easier and more convenient. You can insert a call-to-action button on your page that can speed up your processes. You can redirect your Facebook audience to your website through the CTA button. There are several options like Shop Now, Contact Now, Book now, etc. These CTA buttons can conveniently redirect the user to the specified action. Adding relevant information on your service pages can also help you rank better on search engines as well.
It is essential that you set up frequently asked questions (FAQs) for your audience using Messenger. Facebook’s messenger lets you set up a few questions that can assist your audience through various prompt messages. Customer service plays a huge role in the success of a business, so it is vital that you pay attention to messenger replies.
Apart from setting up a page on Facebook, there are several ways you can engage the audience and promote your brand or business on Facebook organically:
Moreover, it is crucial to focus on your content strategies to produce content that creates user engagement. Producing monotonous content can get boring for your audience; try to create relevant content with catchy captions.
Content diversity is essential to engaging content; posting videos, graphics, texts, tutorials, contests, and other forms of content alternatively will keep users engaged. It is necessary to keep in mind that you need to target the right audience at the right time and provide relevant information.
There are several ways to make your content engaging, collaborating with social media influencers can also help you engage with your audience, and create brand awareness using the power of social media. As the trends in digital marketing are evolving every day, marketers need to keep up with the dynamically changing trends. There are multiple mediums available to promote your business, but Facebook has gained trust worldwide and continues to provide an excellent opportunity for business owners to promote their businesses.
