Samsung Raises the Bar with Galaxy S10, S10+ and S10e

New premium smartphone experiences help celebrate 10 years of Galaxy innovations

 Celebrating a decade since the launch of the first Galaxy S, Samsung Electronics Co., Ltd. introduces a new line of premium smartphones: Galaxy S10. With four unique devices, the Galaxy S10 line is engineered to meet the distinct needs of today’s smartphone market, so consumers can do more of what they love. Each device delivers a next-generation experience in the categories consumers care about most: ground-breaking innovations in display, camera and performance.

“Since its launch ten years ago, the Galaxy S series has stood for premium innovation – offering consumers an incredible experience, and the ability to find the device that’s right for them,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Galaxy S10 builds on that incredible legacy and delivers breakthrough display, camera, and performance innovations. With four premium devices, each built for a unique consumer in mind, Samsung is leveraging a decade of industry leadership to usher in a new era of smartphone technology.”

Introducing the Dynamic AMOLED Display: Full-Screen Experience with Ultrasonic Fingerprint Scanner

Galaxy S10 is made with Samsung’s best screen yet, the world’s first Dynamic AMOLED display. As the first HDR10+-certified smartphone, the display delivers vivid digital content, and with dynamic tone mapping, you’ll see a wider range of colour for a brilliant, realistic picture. Galaxy S10’s Dynamic AMOLED display is also VDE-certified for vibrant bright colours and extraordinary contrast ratio for even deeper blacks and brighter whites.

Verified by DisplayMate, you’ll also enjoy exceptionally accurate colours on your mobile device- even in harsh sunlight. What’s more, the Dynamic AMOLED display also reduces blue light through its TÜV Rheinland-certified Eye Comfort display without compromising picture quality or adding a filter.

The result of a ground-breaking engineering process, Galaxy S10’s unique Infinity-O Display packs an array of sensors and camera technology into a hole-in display – so you can maximise your screen real estate without any distractions.

Galaxy S10’s Dynamic AMOLED display also includes the first-ever in-display Ultrasonic Fingerprint Scanner that reads the 3D contours of your physical thumbprint – not a 2D image of it – for improved anti-spoofing. With the world’s first FIDO Alliance Biometric Component certification, this next generation biometrics authentication offers vault-like security to keep your device safe.

Professional Camera

Building on Samsung’s camera leadership of Dual Pixel and Dual Aperture firsts, Galaxy S10 introduces new camera technology and advanced intelligence that makes it easy to take epic shots and videos:

• Ultra-Wide Lens: A first for the S Series, Galaxy S10 offers an Ultra-Wide Lens with a 123-degree field of view, like the human eye, so what you see is what’s in the frame. Perfect for impressive landscape shots, big panoramas and even fitting the entire extended family into the photo, the Ultra-Wide Lens ensures that you’ll always be able to capture the full scene.

• Super Steady & High-Quality Video Recording: Galaxy S10 offers Super Steady recording with digital stabilisation technology. Whether you’re dancing in the middle of an amazing concert or trying to record every detail of a bumpy bike ride, Super Steady allows you to capture the moment. Both front and rear cameras can shoot in UHD quality, and in an industry first, the rear camera gives you the flexibility to record in HDR10+.

• AI Camera: Galaxy S10 makes already smart features more accurate with a Neural Processing Unit (NPU) so you can get professional shots worth sharing without having to manually select any advanced camera settings. Scene Optimiser can now recognise and more accurately process additional scenes. And with Shot Suggestion, Galaxy S10 offers automatic composition recommendations so you can frame your photo better than ever.

Intelligent Performance Features

Galaxy S10 is built with premium hardware and machine-learning-based software that works hard, so you don’t have to. From new power-sharing capabilities to AI-powered performance enhancement and Intelligent Wi-Fi, Galaxy S10 is Samsung’s most intelligent device yet, from the inside out.

• Wireless PowerShare: Samsung introduces Wireless PowerShare on Galaxy S10, making it possible to easily charge Qi-certified smartphones and even compatible wearable devices. In addition, Galaxy S10 is capable of charging itself and a second device simultaneously via Wireless PowerShare, while connected to a regular charger, enabling you to leave your second charger at home while on a trip.

• Intelligent Performance: The new AI software on the Galaxy S10 automatically optimises battery, CPU, RAM, and even device temperature, based on how you use your phone, and continues to learn and get better over time. Leveraging AI-capabilities, Galaxy S10 also learns how you use your device to launch frequently used apps faster.

• Intelligent Wi-Fi: Galaxy S10 comes with Intelligent Wi-Fi that allows for an uninterrupted, safe connection by seamlessly switching between Wi-Fi and LTE. Galaxy S10 also supports the new Wi-Fi 6 standard, making it possible for better Wi-Fi performance when connected to a compatible router.

• Bixby Routines: On Galaxy S10, Bixby learns your routine and provides personalised recommendations to make your life easier. With pre-set and personalised routines, such as Driving and Before Bed routines, the Galaxy S10 makes things simpler, by automatically reducing device touches and cutting steps out of your day.

A New Era of 5G Connectivity

Just as it did with 2G, 3G and 4G, Samsung is leading the way with 5G’working with major carriers to develop and deploy 5G networking technology. Now, Samsung is putting the power of 5G in consumers’ hands with Galaxy S10 5G, Samsung’s first flagship 5G smartphone. With Galaxy S10 5G, consumers on a 5G network can download a full season of a TV show in minutes, play graphics-rich cloud games with virtually no lag, and keep in touch with real-time 4K video calls. To take full advantage of 5G connectivity, Galaxy S10 5G features the largest-ever Galaxy S series display, the 6.7-inch Infinity-O Display; Samsung’s 3D Depth Camera for 3D-image capturing to power Video Live focus and Quick Measure; powered by 4,500mAh with Super Fast Charging at 25W.

The Best Comes Standard: Galaxy Foundation and Next Level Ecosystem

The Galaxy S10 line offers everything you have come to expect from the Galaxy S series and more’including Fast Wireless Charging 2.0, IP68 water and dust resistance, a next-generation processor and Samsung services like Bixby, Samsung Health, Samsung Pay and Samsung DeX. You will get the largest storage capacity available on a Galaxy device with 1TB of built-in storage and the ability to add an additional 512GB microSD card for up to 1.5TB.

• Speed: Galaxy S10 gives you the capability to access next-generation Wi-Fi 6, which gives you prioritised and four times faster access over other users in crowded areas, like an airport. Experience lightning fast LTE for downloading and browsing capable of up to 2.0 Gbps for the first time ever.

• Gaming: Engineered for the best possible gaming experience, Galaxy S10 is built with AI-based on-device gaming performance optimisation software and premium hardware including Dolby Atmos for gaming mode and a vapour chamber cooling system. Galaxy S10 is also the first mobile device to be optimised for games created on the Unity platform.

• Security: Galaxy S10 is built with defense-grade Samsung Knox, as well as secure storage backed by hardware, which houses your private keys for blockchain-enabled mobile services.

Galaxy S10 Availability & Pre-Ordering

Galaxy S10, Galaxy S10+ and Galaxy S10e will be available in Prism White, Prism Black, Prism Green and Prism Blue In addition, Galaxy S10e will also be available in Canary Yellow, and Galaxy S10+ will also be available in two, all-new, premium Ceramic models: Ceramic Black and Ceramic White.

The Galaxy S10, Galaxy S10+ and Galaxy S10e will be available in stores and online beginning 8^th March 2019. Pricing starts at £799 for Galaxy S10, £899 for Galaxy S10+ and £669 for Galaxy S10e. Pre-orders for the Galaxy S10, Galaxy S10+ and Galaxy S10e begin 20^th February 2019. For a limited time, consumers who pre-order a Galaxy S10 or Galaxy S10+ will be able to claim a pair of wireless Galaxy Buds (worth £139).