How can brands navigate China’s live streaming market?
An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class, it is clear to see business opportunities in what is now the world’s biggest retail market. While the market is ripe […]
Opinion - Comms8
August 20, 2019