These Tips will Help you to Improve your Mobile Marketing Strategy

What Mobile
July 20, 2020

Mobile is now mainstream. The amount of searches that are being conducted on a daily basis is increasing and if you want to make sure that you get the most out of your site then you need to try and reach out to your mobile audience.


Speed up your Site

Page speed has been a ranking signal for quite some time. It’s common knowledge that a slow site will almost certainly drive visitors away. In this day and age, it’s vital that you make sure that your site is speedy because if you don’t then you could end up missing out far more than you realize, and this can work against you. If you want to speed up your site so that you can cater to mobile users, then you need to check your site speed. Google recommends that you use the open-source tool known as Lighthouse. This will give you the chance to test your mobile network specifically, so you won’t have anything to worry about there.

Create Blogs

Another thing that you need to do is try and create as many blogs as you can. You need to make sure that your blogs are suited to a mobile viewer. This could mean having short subject lines in the title and also by having a shorter blog post for your audience to read. If you do this then you will soon find that you are able to get a way better result out of your marketing strategy and that you can also reap the benefits in no time at all. If you want to take your blog to that next level then it is vital that you try and hire a blogger outreach service such as Ocere.

Local Marketing

A huge percentage of mobile searches are done, based on “near me” terms. Local SEO is a topic in itself, but at the end of the day, there are a few mobile strategies that you can use to try and get more location-related traffic. You need to make sure that your Google my Business page is up to date, and you also need to make sure that you design your entire content strategy around your local keywords. When you do this, it is vital that you don’t limit yourself to cities. Neighbourhoods or even street names can be used to your advantage if you use them properly.

Create a Mobile-Friendly Email

Think about it, are your marketing emails designed to look great on a smartphone? They should. More than 50% of emails are actually opened on a mobile device, so you need to make sure that you do everything you can to try and capitalise on this. Use shorter subject lines, as mobile devices display far less characters when compared to desktop computers. You also need to pay attention to your preheader text too. Your preheader text is the short email preview which is right under your subject line.


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