Microsoft is to drop the price of its new Xbox One console in the UK, just over three months after its release.
The console – currently priced in the UK at £429, with a bundled game – will drop to £399 on Friday and will include major title Titanfall as part of the deal.
So far, the price cut will only apply to the UK.
The new cost brings the console in line with the price of Sony’s PlayStation 4, which according to industry figures is outselling Microsoft’s machine by around two to one, with 5.3 million of Sony’s machines being sold worldwide.
However, the PlayStation 4 can be bought without a game for £349.
Speaking to the BBC, Harvey Eagle – Xbox’s UK Marketing Director – said: “The reason we’re doing this is that we’re committed to giving gamers the best value that we can.”
“We’re only a few months into a generation of consoles that are going to last for many many years to come,” he added. “And now just feels like the right time to make the adjustment on the price.”
However, Microsoft is keen to point out that compared with their previous console, the Xbox 360, the newer model has enjoyed a “record-breaking” launch, and that sales of games have been strong.
The new, cheaper bundle will include a free copy of Titanfall while stocks last (which obviously won’t be available to download until the game is released on 14 March).