Video: Sony unboxes PlayStation 4 in spy-like fashion

Jordan O'Brien
November 11, 2013

Sony’s PlayStation 4 is just days away from arriving in the US, but that hasn’t stopped its marketing team from going all out in order to keep people focused on the PS4, and not get wooed by the Xbox One. In its latest efforts Sony has enlisted a mysterious man to unbox the PlayStation 4 — it turns out that man is Shuhei Yoshida, president of Sony Worldwide Studios, but still the suspense was built up for an amazing crescendo.

The whole video was done like it was some super secret spy film, or at least something from a sci-fi biopic — but nope, this is all about the PlayStation 4.

Source: Eurogamer

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Jordan O'Brien

Technology Journalist with an unhealthy obsession with trains and American TV. Attempts satire far too often. (+44) 020 7324 3502

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