Tesco Mobile sees Android overtake iPhone

Jonathan Morris
March 9, 2011

Tesco Mobile has seen a switch from Apple iPhone dominance before Christmas to the takeover of Android in February.

From outselling Android handsets by two-to-one, February has seen Android outselling the iPhone and Tesco Mobile is convinced sales the ratio of sales over Apple’s device will increase by even more when new handsets like the Sony Ericsson Xperia Play hits the streets.

In addition to Tesco Mobile’s own data, industry analyst firm Gartner has shown that Android sales have grown globally by almost 900%. 67.2 million Android-based devices were sold in 2010 (including smartphones and tablets), which accounted for 22.7% of the market.

Although most networks are now re-introducing 12-month contracts, before being forced to do so, Tesco Mobile has been selling handsets, including the iPhone, on one year contracts for some time – allowing customers to regularly upgrade without early upgrade penalties.

What Mobile isn’t surprised that Android is beating Apple. Based on the huge number of Android devices on the market now, or coming soon, it was inevitable – obvious even. However, all eyes will be on the speed at which Android continues to grow – and in particular how quickly Android can start to impact on the iPad in the tablet market.

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