Sony Ericsson launches ‘Idou’

What Mobile
February 15, 2009

Sony Ericsson claimed that it wouldn’t be announcing products too early, after attracting criticism last year when the Xperia X1 was announced months before it was even available as a semi-stable prototype.

It seems, however, that they couldn’t wait to announce the first device that will come from the new Symbian Foundation platform that combines the various Symbian based user interfaces into one (albeit one that will look more like Series 60 than any other the others).

The latest development is the ‘Entertainment Unlimited’ concept that is what the joint-venture between Sony and Ericsson has been about since its creation in 2001.

The ‘Entertainment Unlimited’ proposition is based around three key promises (quote);

  1. Uniting best in class entertainment experiences into one offering such as the Walkman music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications.
  2. Broadening entertainment experiences by seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.
  3. Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.

Besides the W995 (see here), Sony Ericsson is showing a mobile phone under the pre-release name of ‘Idou’, which will be the first device in the new category.

Head of Global Marketing and Vice President of Sony Ericsson Lennard Hoornik said: “Everything that we have done to date has brought us to this point – we created the music phone category in 2005 selling over 100 million Walkman phones and we are now ready to unveil the next chapter in the evolution of the company – Entertainment Unlimited – giving consumers unlimited opportunities to share their entertainment experiences.”

With the new phone, you will be able to take pictures with the 12.1-megapixel camera (with Xenon flash), view high quality video in true 16:9 widescreen format, tap directly into your favourite content and download content from an enhanced PlayNow service that will include a wide variety of media.

The downside? The ‘Idou’ won’t be released until the second half of 2009 and the full specifications aren’t yet finalised. Still, we’re impressed with the camera resolution and the other promises – and being based on the new user interface that will be similar to the existing Series 60 5th Edition UI from the Nokia Tube and the forthcoming Nokia N97, it should allow Sony Ericsson back into the smartphone market with a vengeance (that is, if you were like us and not that blown away by the X1).

More info: Sony Ericsson | Sony Ericsson/Idou


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