Samsung unveils new range at MWC 09

What Mobile
February 16, 2009

The biggest announcement from Samsung, besides saying that they’re going to buck the trend in the global economic downturn and continue to gain market share through increased growth, was the announcement of the Samsung Omnia HD (aka the i8910) – plus some new music handsets.

All of them have a common theme; touch. Samsung calls it ‘A mobile to touch every lifestyle’.


Samsung Omnia HD

Now why is it such a big announcement? Well, because it’s no longer Windows Mobile, and it also records HD video. The Omnia HD is based on Nokia’s Series 60 5th Edition user interface that is also used on the Nokia 5800 Tube and the forthcoming N97 (to be released in June). We reckon that Samsung may have once again shown Nokia up, as they did with the i8510 when compared with the lackluster N96.

That isn’t all. The Omnia HD also has a huge 3.7-inch AM-OLED screen.. the largest of its type and one reason why the phone should actually deliver decent battery life despite the screen being the focus of all your attention.

The device plays a range of audio and video formats, including DivX, and can output its 720p HD content using DNLA to compatible devices, such as the latest generation flat-screen TVs.

Samsung claims to be in the strongest position for bringing true mobile convergence because of its other operations in the electronics industry – from television, computing, MP3 and imaging.

The Omnia HD has an 8-megapixel camera, 8 or 16GB of onboard memory (plus an additional 8, 16 or 32GB via a microSDHC card), Wi-Fi, HSDPA at 7.2Mbps and HSUPA at 5.76Mbps. While it will run the standard Series 60 UI, Samsung has also included support for widgets and other Samsung specific content.

The handset will go on sale in the second quarter of 2009.



Move to the BEAT with the BEAT Edition mobile phones

Samsung has introduced two handsets in their new ‘BEAT’ range, so you can expect many more handsets to appear in the future should they manage to be taken seriously in this segment of the market. Every manufacturer needs credibility, and Samsung hope they have found this by their continued alliance with Bang & Olufsen – who’s audio expertise is used on both the BEAT DJ and the BEAT Disc.

Samsung BEAT DJ

It’s been tried before, but Samsung has introduced the facility for users to create their own tracks by adding their own voice or audio effects to music

The phone is fully touch controlled, with a 2.8-inch AM-OLED screen, 50MB of memory (plus microSDHC expansion) and the most important part; loud integrated stereo speakers that utilise Bang & Olufsen’s ICEpower for deep, rich bass and crystal clear treble.

There’s also a 3-megapixel camera, GPS (with geotagging), HSDPA support (up to 7.2Mbps) and 3.5mm headphone socket. Size: 112x51x13.99mm

Samsung BEAT Disc

A touchscreen and slide-out keyboard makes this the music phone for people that want to keep up to date with messaging.

Like the DJ, there’s a 3-megapixel camera, but no GPS. The phone does support HSDPA (up to 7.2Mbps) and also has a 3.5mm headphone socket. Size: 106.89×50.9×14.7mm

Both BEAT handsets will be released in Q2 2009.



Samsung Blue Earth

> More details here



Samsung Tocco Ultra Edition

> More details here



More info: Samsung


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