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Samsung profits lower than hoped

Alan O'Doherty
July 5, 2013

Despite heavy publicity around the launch of the Galaxy S4 the South Korean firm reported a ‘disappointing’ (!) profit of £5.5 billion for the second quarter of 2013. The projected earnings for the company had been 10 trillion Korean Won and Samsung fell 500 Won billion short, triggering a drop 3.8% drop in the company’s share price.

Samsung do not seem to be struggling as a company however. Their S4 model has already shipped 20 million units and they have developed a strong presence in Europe with almost half the phones sold on the continent being produced by Samsung.

However, market saturation is making it tougher for manufacturers across the board to achieve the high sales analysts want to see and innovation is needed to sustain high profits. Samsung will have to hope that some of their upcoming releases such as their rumoured smart watch and the Galaxy Note 3 can spark sales that will keep investors happy.

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