Samsung goes Blue to save Earth

What Mobile
February 13, 2009

Samsung has a new slogan: “The Blue Earth Dream: Eco-living with Samsung mobile” and a new phone to reinforce its commitment to protecting the environment.

The Blue Earth is shaped to look like a shiny, rounded, pebble. With the solar panel located on the back of the phone, you can make a call anytime, anywhere – assuming there’s enough light anyway.

Made from recycled plastic, extracted from water bottles, the phone reduces fuel consumption and carbon emissions in the manufacturing process. The charger and phone are both free from harmful substances, including Brominated Flame Retardants, Beryllium and Phthalate.

The user interface has been designed to draw attention to looking after the environment, with a special ‘eco mode’ that reduces the screen brightness, backlight duration and disables features like Bluetooth.

With its built-in pedometer, the ‘eco walk’ function will count steps and calculate how much CO2 has been reduced by walking instead of using a motorised form of transport. This is shown as the number of trees saved.

Packaging is kept small and light, using recycled paper, and comes with a energy efficient power supply that consumes just 0.03 watts in standby. Samsung is voluntarily supplying the standby (no-load mode) data of its chargers as part of a voluntary Integrated Product Policy (IPP) managed by the European Commission.

The phone will be released in the second half of 2009 and full details of the specifications and availability will be released in the near future.

More info: Samsung Mobile


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