Production of the Samsung Galaxy S6 and Samsung Galaxy S6 edge in Gold Platinum has increased to meet high demand.
Demand for the Gold Platinum S6 has become so high, that every one in four customers now request this variant.
Samsung says this demand has led to gold Samsung Galaxy S6 models selling out or nearly selling out in most European markets.
The Korean manufacturer says it has been “surprised” by the demand.
“For several years, black and white smartphones were the colours of choice for mobile trend setters,” said UK and Ireland vice president IT and mobile Conor Pierce. “However, based on the early feedback we are getting from the market, consumers are becoming much more extroverted in their colour preferences.
“Since the Galaxy S6 and S6 edge went on sale last month, we have seen similar demand for Gold Platinum as our more traditional White Pearl and Black Sapphire colour options. We have been surprised by the reaction from the market, which means we are having to intensify our production of Gold Platinum to keep up with demand.”
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