Research conducted by online smartphone retailer e2save has revealed how business owners use their smartphones at work and which apps entrepreneurs found most useful.
The research showed that a quarter (24 per cent) of businesses use their mobile apps to increase revenue, whilst more than a third (38 per cent) use them to improve their customer service and 12 per cent utilise apps to foster customer loyalty.
The retailer also found that almost two thirds (63 per cent) of all emails in the UK are now opened on mobile devices.
Bulldog Digital Media senior account manager Lee Dobson said: “As a business owner, I’ve found that a lot of work is done on my phone and, believe it or not, I can easily go a whole day without logging on to my laptop.
“Phones are so advanced nowadays that they make it quick and easy to check emails, network, access analytics, visit a site… need I go on?
‘
The misconception that phones are purely for scrolling on social media is far from the truth. No worker should feel guilty for working from their phone.”
e2save also shared the top six apps for businesses according to entrepreneurs.
1. Slack (Available on iOS and Android – Free)
Slack brings everything you need for team collaboration into one place, available across any device, making communication on the go effortless.
2. MailChimp (Available on iOS and Android – Free)
The MailChimp app allows you to create, send, and measure your email marketing from your smartphone. You can also find new people easily via Facebook and Instagram ads, as well as managing subscribers.
3. Adobe Spark Post (Available on iOS and Android – Free)
The Adobe Spark Post app makes graphic design easy, with plenty of templates and tutorials to help you create designs from your phone.
4. iZettle (Available on iOS and Android – Free but card reader is ordered separately)
The iZettle app turns your phone into a complete POS system, able to take most forms of payment with ease.
5. Sprout Social (Available on iOS and Android – Free but you need a Sprout Social account)
Sprout Social is an intelligent social media management app, which makes content creation, sharing, and management effortless while on the move.
6. Microsoft Teams (Available on iOS and Android – Free)
The Microsoft Teams app lets you take important meetings and make quick calls with your associates while you’re on the go.
e2save mobile expert Karl Middleton added: “What once might have been expensive software is now readily available for business owners at their fingertips – often for free.
“These are just a few apps that can help when it comes to running and managing a business and there are countless others out there.
“Our advice would be to do plenty of research and ask around to find the right combination that works for you.”
