When Apple introduced the iPhone 5s to us this month it touted the update’s new A7 processor which supports 64-bit architecture. You might not know what that exactly means, and Qualcomm, makers of the rival Snapdragon processor, thinks it doesn’t matter.
Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, revealed in an interview that he thinks the architecture is a ‘gimmick’, and has ‘zero benefit’ for consumers.
“I know there’s a lot of noise because Apple did [64-bit] on their A7,” Chandrasekher said, “I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that.”
“Predominantly… you need it for memory addressability beyond 4GB. That’s it. You don’t really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications.”
As one of the more popular providers of chipsets for phones other than Apple’s offerings, it’s no surprise that Qualcomm is dropping comments like this. It does intend to deliver its own 64-bit chip, but it sees it as a benefit for developers rather than consumers.
Source: Tech World
