Orange users can already enjoy two film tickets for the price of one on a Wednesday by texting ‘FILM’ to 241. Last week, we told you about the launch of a new Orange Film website to help choose a film to see and share reviews and opinions with other cinema goers.
For the next six months, subscribers will be able to go online and use the film code to print out a 2 for 1 voucher usable at Pizza Express, including a choice of free garlic bread or dough balls.
A new TV and cinema advertising campaign kicks off to promote the latest addition to the service. According to Orange; “Shot in a documentary style, it will tell the heart-warming story of The Wicked Witch of the West from the timeless classic The Wizard of Oz, who now lives a less wicked life in rural England, enjoying a trip to the cinema with her friend, Vicki.
The quirky friendship between The Witch and Vicki brings to life the pleasure of sharing the cinema experience with friends”.
James Corden of Gavin and Stacey fame provides the voice-over for the ad.
Orange Wednesdays is available to all Orange subscribers on prepay and pay monthly/contract.
More info: Orange Wednesdays