Having already released a range of affordable Nokia smartphones this year, with particular emphasis on emerging markets, Microsoft has finally revealed its main attraction.
The company has unveiled its newest flagship, the Nokia Lumia 930, which will go on sale in the UK from 17 July.
Originally teased at the Microsoft Build 2014 event earlier this year, the smartphone is powered by a 2.2GHz quad-core processor and runs the new Windows Phone 8.1 operating system.
It has a five-inch full HD touchscreen, 20 megapixel rear PureView camera. 1.2 megapixel front camera, HD video playback and surround sound recording accompanied by four microphones.
Also included is a 2,420mAh battery, integrated wireless charging, 2GB of RAM, 32GB of internal memory and 7GB of free OneDrive cloud storage.
In the UK, It will be available from Carphone Warehouse, Phones 4u, EE, Vodafone, O2 and Tesco, free on contract from £33 per month. A wireless charger will also come bundled with the Lumia 930.
In addition, Microsoft is running a promotional offer from 17-31 July worth £130 that will see customers buying from participating retailers receiving a free additional wireless charger, an MD-12 speaker and a £30 voucher for the Windows Store.
The Pay-as-you-go RRP for the device may differ from retailer to retailer but has popped up online as £479.95.