After a failure to launch with the G Watch, followed by a quietly impressive followup in the G Watch R, LG is back with its third Android Wear smartwatch.
It’s called the LG Watch Urbane, meaning it’s dropped the serviceable ‘G Watch’ branding in favour of something altogether worse. As questionable as the naming is though, there’s no denying that there’s something to it. The Watch Urbane certainly looks a lot more sophisticated than any other connected timepiece we’ve seen so far, and it’s distinctly unisex too – something that’s been lacking in the market until now.
Beneath the bezel lies a 1.2GHz quad-core Snapdragon 400 processor and 512MB of RAM, plus 4GB of storage; identical specs to those found on the G Watch R. The 410 mAh battery is also the same, as is the 1.3-inch, 320 x 320 pixel face.
That means that the key difference with the Watch Urbane is in its looks. Which suits us by all means, as aesthetics play an enormous part in the success and appeal of any piece of wearable tech – especially smartwatches.
It’s available in gold or silver, with accompanying 22mm brown or black leather strap respectively. It’s a much more minimalistic look, and one that should appeal to traditional watch fans in much the same way that the Motorola Moto 360 does.
We’ll be sure to update this page with a release date and official pricing when the Watch Urbane is officially unveiled at Mobile World Congress next month.