LG launches Optimus Black with NOVA Display

Jonathan Morris
January 5, 2011

In addition to the dual-core Optimus 2X announced last year, LG today introduced the new Optimus Black with the world’s brightest screen.

Given the fact that LG produces the IPS LCD screen for Apple’s iPhone 4, it stands to reason that they would introduce a new screen technology on a product of its own. The Optimus Black, with the new 4-inch ‘NOVA Display’ is that phone.

Powered by a large 1,500mAh battery, and running at 1GHz (not as snappy as the 2X, but still no slouch in the processing department), the Android 2.2 (upgradable to 2.3) phone also has a 5-megapixel camera on the rear (with HD video recording) and a front facing 2-megapixel cam. Despite this, it’s just 9.2mm thick and weighs only 109g – making it the lightest smartphone on the market today.

Like other LG devices, there’s also support for DLNA compliant devices so you can easily share your media with compatible devices. The phone also intros Wi-Fi Direct for quick data transfer between mobile devices and showcases Optimus UI 2.0.

However, it’s the screen that is sure to generate the most interest for this phone. LG claims the screen to be significantly brighter and more colour accurate than any of the high-tech screens used by rivals, including Samsung. For those who are seriously into screen technology, LG quotes the brightness as 700 nits vs 450 nits of its nearest rival (a nit is a unit of luminance equal to one cendela per square meter).

The Optimus Black is due to hit the UK streets in the first half of 2011. LG expects the phone to be sold free of charge on £25 per month contracts and above.

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